Transaction Overview
USAA acquired InsurTech company Noblr, Inc.
- United Services Automobile Association acquired Noblr Inc. for about $99.6mm
- USAA contributed $40 million in capital to Noblr to fund the acquired entity’s operating needs and an additional $20 million to retire Noblr’s
- Reciprocal Exchange’ surplus debentures
- The transaction closed on September 30th, 2021
Noblr is smart car insurance for smart drivers that rewards its members’ good driving habits
- Headquartered in San Francisco, CA, with a service hub in Austin, TX
- Noblr is an innovator in terms of its proprietary insurance solutions and its corporate structure
- Through a reciprocal exchange model, Noblr customers are members who help steer the company’s direction
- Experienced team of seasoned insurance and technology leaders backed by investments from top tier companies:
- Hudson Structured Capital Management Ltd., White Mountains Insurance Group, Ltd., and SiriusPoint Ltd.
Noblr’s usage-based insurance (“UBI”) products offer a lower premium, along with a mileage variable
- Combines usage and behavioral factors to create pay-as-you-go personalized pricing & opportunity for savings & rewards
- This is important for USAA’s military service members who are highly mobile and frequently deployed
USAA is a leading provider of financial services to members of the U.S military, veterans and their families
- Founded in 1922 and headquartered in San Antonio, TX, with 36,000 employees and serving over 13 million members(a)
- Adding a UBI product helps achieve its mission by serving members with personalized pricing and control over the cost
- USAA plans to roll out UBI nationally over the next three years, starting with the eight states where Noblr operates
TigerRisk Capital Markets & Advisory Role
TCMA acted as exclusive financial advisor to Noblr; key transaction steps led by TCMA included:
- Conducting a comprehensive strategic review of Noblr
- Preparing marketing materials and running a competitive process
- Managing an organized due diligence process
- Offering key insights around transaction terms and conditions
- Assistance in negotiating final transaction terms
- Providing objective advice and acting as a confidant to Noblr throughout the process
TCMA initially advised Noblr on the formation and capitalization of the Noblr Reciprocal Exchange in 2019